Twitter: Spam vs. Marketing

A few months ago I took down all of my programmed tweets that directly marketed my ebooks. I did this out of frustration with how many of these tweets I was seeing in my own stream. They vastly outnumber tweets where anyone actually says anything about how their day is going or whatever. When I attempted to make  list of tweeps who "tweet real stuff" I only managed to accumulate 24 people, out of a potential group of nearly 2000. This makes Twitter really boring to me. I felt like I was just looking at a stream of spam, and it didn't help that 4 out of 5 of these marketing tweets used quotes from the novels with grammar errors or style issues in the quotes. One vampire novelist's quote said something along the lines of, "A dead body! Someone sucked his ass dry!" Now, just give that one a minute to knock around in your head. Not a pretty picture, is it? A couple of times I couldn't help myself--I had to @ the person with the troublesome tweet and point out the problem. This was never received very well (I can't imagine why!). Seriously, though. You're tweeting something from your book. Why not choose a line that actually flows well?

Yeah, that's what I end up thinking, too. They've probably already chosen the best line in their book.

But I digress.

Back to my point: I got fed up with all the marketing tweets especially since most of them seem to come from people who otherwise are not engaged with Twitter at all, or very little. I nixed my own, and kept an eye on my sales. At first, nothing changed. Then I had a couple of pretty dry months. Then, April happened. In which I more than tripled the the best month of sales I ever had before on Amazon, and had my second best month ever on B&N. What changed?

Well, in April I was giving away two books. I released The Plane and the Parade so I was giving away The River and the Roses. And I had just started giving away Myadar's Snare then, too (I still am; get it here.) And because I wanted to be sure everyone knew about these giveaways, I did a lot more tweeting about them than I had been. I also sent out some direct messages--I really hope those didn't annoy anyone, but since what I was DMing about was free, I decided it was a risk worth taking. Since the free books are located here on the blog, I can't be sure that the tweets led directly to the sales--after all, for that to be the case, a lot of people would have had to click through on the pictures in the margins here or on the links on the ebook description page or something. I also joined several Goodreads groups in April and added my books to a few bookshelves, so it's quite possible that made a big difference--although I only did that with the Myadar books, and I sold a bunch of Veronica books as well as Broken Ones, too, which I didn't post.

So I've decided to give marketing tweets another try and see what happens. Right now, I'm only going to send out 2 or 3 a day. This is extremely low. Michael Hicks, who is my hero because he started out like any indie publisher and worked his way to where he quit his day job and bought a house in Florida with a pool, for pity's sake, sends them out every 60 to 120 minutes, for instance. He's being moderate compared to some of the spammers I mentioned above. I just really don't want someone who only has three dozen followers to open their Twitter account one morning and have to scroll through my fifty marketing tweets clogging their stream.

So we'll see if these tweets do anything. I may eventually up it to 6 a day, although I'm going to give it some time first. I'll give an update when I've seen what happens. By the way, if you don't already follow me on Twitter, you can do so here.

How do you schedule your tweets? Have you found that one kind of tweet is more effective for your sales than others (a book description, a quote from the book, a quote from a reviewer)?

When you see promo tweets, is there one kind you prefer? How do you feel about seeing a lot of promo tweets in your stream?

Using Tweetadder

In order to quiet some of my "shoulds," I've subscribed to Tweetadder, which Michael R. Hicks recommends for marketing your novels. It's a cool utility. You may get a direct message from me in the next week or so if you follow me on Twitter offering you one of my ebooks for free, for instance. I'll be curious to see if the marketing I'm doing with it amounts to anything. So far, I seem to sell between 1-5 books a month not doing any active marketing at all. If that number increases in any significant way, that would be exciting. I'll be sure to post here with my observations either way.

Also, I've redesigned this blog a bit. What do you think? Do you prefer the previous, aquamarine version, or this beige?

My current "shoulds" of writing

My cbt therapist (or should that be cb therapist?) Shiva, would probably tell me to rephrase this, but there are several things I "should" be doing for my writing right now.*

First of all, there's the sequel to The River and the Roses, which has been through one round of revisions, and probably could stand to undergo about nine rounds more. If I gave it some serious time and energy, I could probably get it up to par for April, and publish it. I even have most of what I need to create the cover. I've been meaning to do this for about six months, with the intention of dropping the price for River to $0.99 once the sequel is out. Why have I not done it yet? Well, aside from the whole pregnancy/bed rest/newborn baby distraction, revisions are... well, work. And often annoying, painful work at that. I read a quote on twitter the other day, I forget from which famous author, saying something about how revisions or rewrites are more pleasant than producing the first draft because you don't have the dread of not finishing the novel hanging over you. I can relate to that, but for me, revisions are way more difficult to get into. Still, and Shiva would approve of this phrase, it would be satisfying to get that item done.

Then there's marketing. I stopped actively marketing my books nearly a year ago, I think, or at least nine months ago. I'm still on twitter and I update my facebook page from time to time, most often to notify you all that I've got a new blog post, actually, but as for directly sending out messages on twitter suggesting that people check out my book, no. Michael R. Hicks, one of those lucky and driven self-pubbed authors who is living the dream (he quit his day job last April, I think it was--I admire him so much!) suggests that the "tipping point" for twitter as a marketing platform is to have 1000+ followers. At the moment I have about 845. I use my twitter account to recommend news articles and just talk about things I'm doing or am interested in. And also let people know when I've posted something new on either this blog or the recipe blog. I don't advertise the family blog because it's much more personal and I figure if you're really that interested in me you'll check it out off this page. And probably most people aren't that interested in me! Anyway, I don't have a problem with people posting on twitter to advertise their books (in fact I try to retweet them when it's clear to me what they are about). Although some people will spam the feed for like, ten minutes, and it makes me wonder whether they've ever read an article about twitter etiquette. So my point is, though, I haven't been doing that. Why not? I feel like until I've got something new to offer, I don't want to risk losing followers because I'm self-promoting for the sake of self-promoting. Probably not sound business reasoning, but there it is. Maybe this week I'll send out a couple of links to my books.

I'm on Pinterest, now, too. Please feel free to follow me. I even have a board devoted to books, although they are books I want to remember to check out, so it seems weird to post my own books there. Maybe I'll create a new board for my books and stuff related to them. I do have a decopunk board where I collected a bunch of stuff to help me world build my current story. So I suppose when (if) it's done and I've published it, I could pin it to that board and it wouldn't be weird.

Speaking of the current novel, it is teetering on the edge of that going-to-be-abandoned cliff because I haven't been working on it regularly and I'll lose so much steam I'll never get it back at this rate. And that would be a shame, I think, because I have some interesting ideas for it. So what would be good there is to set up some sort of schedule or something... and bribe myself with some reward for achieving a word goal too, I think. My attempts to create NaNos outside of the official NaNoWriMo have failed thus far. It's silly, it shouldn't (there's that word again) make a difference whether I'm looking at the official site's graph for the word count or a ticker I created myself, but for some reason, it does. So the trick may be to abandon the large goal of a NaNo and make smaller goals. Shorter term, too. And small rewards as a result. Hm... must give some thought to what rewards would motivate me.

Any suggestions? Must be cheap. We are broke-ish.

How about you, do you have any writing "shoulds" or other projects that need your attention? How do you get yourself on task?

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* By the way, if you have ever struggled with depression or anxiety, I strongly recommend going through cbt. Changed my life, no exaggeration.