Pen Names: Good Idea or Bad?

I've been toying with the idea of creating different pen names for different genres of stories I write (or intend to write). It seems like it might function as a way to keep things organized. I'm the type of person who has folders and subfolders for organizing email or documents on my computer. And yet, in real life, I'm pretty messy. Go figure.

There are my Veronica books, and I'd probably include Broken Ones in the same genre. Modern day, involves ghosts. Those have been around for a year, with "Sophia Martin" as the author name.

As a writer, you wear many hats. :)

Then there's The City Darkens, my current WiP, which is a serialized novel and in the genre of decopunk, sci fi/fantasy. So... I could put my same name on it, or something like S. D. Martin, or M. R. Tinn (= Martin, get it?) or something else. The idea isn't to disguise who I am at all. I'll be posting all about the book here and putting it in the margin with the other books, etc.

And I've been thinking about writing some Georgian or Victorian romances, because there just aren't enough Jane Austen novels, you know? I love them. A lot of people love them. So why not attempt to approach the brilliance of Austen--ha! good luck, Sophia--or at least capture some of what makes those stories so wonderful? Anyway, it seems incongruous for Sophia Martin to write ghost stories, sci fi, and Georgian romances. So some other pen name for that.

The problem is, would using pen names destroy any value my platform on Twitter, Facebook, etc. provides to Sophia Martin? Ultimately, I'm not really convinced those do all that much for my book sales anyway, but what do you think about it? If I'm not going to hide that all the pen names are one person, does that make a difference? Do you think using pen names would be useful or frivolous?

I'm really curious. I hope you'll comment.

Marketing: Doing Nothing Works Better?

In the first week of March I made a list of things to do for my writing/publishing goals. Among those things was to start marketing my books again, at least on Twitter. Over the last year I've gone through different phases with the marketing. I got a couple of book review bloggers to look at my books, but mainly I've sent out tweets promoting them. In the beginning this did seem to make a difference. Then I stopped doing anything to promote the books and even pretty much stopped blogging, because I was pregnant/a new mommy and my head just wasn't in it. And now since early March I started up again. Here's what I've observed:

Marketing seems to have no effect on my book sales, at least the tweet marketing. In past months when I wasn't doing any I sold an average of five books a month. This month, with renewed attempts to market, I've sold one.

I've been giving away books as thank yous to long time followers (let me know if you didn't get a DM on Twitter with a coupon code--I think TweetAdder has been patchy with this) and also new followers. The long-time followers got a coupon for Veronica in Paris, and the new followers got a coupon for Broken Ones. So far, about a dozen people have downloaded Veronica in Paris, and one person has downloaded Broken Ones. Generally, I sell about three copies of Veronica for every one copy of either Broken Ones or The River and the Roses. I thought it was because Veronica is priced at $0.99 and the other two are $2.99. But this would indicate that some other factor is at work, since I offered both for free.

Veronica is a novella, while Broken Ones is a full length, if short, novel. I've heard that novellas are popular--I didn't really believe it, though, because I like long books for the most part.

Veronica is a romance and is set in Paris, so it has a travel aspect. Broken Ones is a ghost story. Could people be tiring of the glut of paranormal novels out there? I think this is a possibility. Look at the popularity of The Hunger Games and the Steig Larsson books. No paranormal there. And everyone on Twitter seems to have a paranormal novel to sell. Myself included, of course. It's frustrating because I like paranormal stories a lot, I always have. But I think maybe some of these authors are just trying to sell what they think is popular. Did they all watch every single episode of Charmed via DVR, like me? I don't think so! Anyway, whether all of these authors are sincerely into vampires (or witches as the case may be) or not is irrelevant. I think paranormal may be in oversupply.

Then there's also the possibility that more people downloaded Veronica because they've known me for a while now and they wanted to give my book a try. It was free, so why not? Whereas with Broken Ones, it was offered to folks who've only just "met" me so it's much more of an unknown entity.

What do you think? Have you offered a book for free? What results did you get?

Do you think there's an oversupply of paranormal fiction? What genre are you into these days?